Dima Zhuravlev is a multidisciplinary designer focused on shaping human experience across people's emotions, interconnecting product and visual brand language, and merging usability and aesthetics

My practice plays in the margins between hands-on concept crafting and inspiring and motivating design teams with shared values and principles

Dima Zhuravlev is a multidisciplinary designer focused on shaping human experience across people's emotions, interconnecting product and visual brand language, and merging usability and aesthetics

My practice plays in the margins between hands-on concept crafting and inspiring and motivating design teams with shared values and principles

Currently Lead Product Designer at Yango play, previously led the Customer Experience Design team at Samokat

Currently Lead Product Designer at Yango play, previously led the Customer Experience Design team at Samokat

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CV

Samokat is one of the largest instant grocery delivery services with 10 million orders per month and 1000+ dark stores in 103 cities.

Samokat's identity is shaped by two basic principles - simplicity and non-interference. We have paid attention to visual ecology, which allows people to focus on the most important thing - searching and choosing goods. In doing so, we have moved away from pure utilitarianism, making the experience aesthetically fulfilling. All of this allows Samokat to stand out against the background of many competitors, whose identity is based on old-fashioned offline retail approaches.

take a look at app store or google play

Samokat is one of the largest instant grocery delivery services with 10 million orders per month and 1000+ dark stores in 103 cities.

Samokat's identity is shaped by two basic principles - simplicity and non-interference. We have paid attention to visual ecology, which allows people to focus on the most important thing - searching and choosing goods. In doing so, we have moved away from pure utilitarianism, making the experience aesthetically fulfilling. All of this allows Samokat to stand out against the background of many competitors, whose identity is based on old-fashioned offline retail approaches.

take a look at app store or google play

ecru 2023

One of them is a streetwear brand called ECRU, which I designed from the first interface concept to launch. There are thick and tight layouts, broken image rows, all-lowercase, edge cut-off logos and dotted icons as core visual constants.

For now, there is no catalogue, cart and checkout, just a space with lookbooks to get inspired by the latest campaigns and a store locator to find the nearest store.

Take a look at ecrubrand.com/en

One of them is a streetwear brand called ECRU, which I designed from the first interface concept to launch. There are thick and tight layouts, broken image rows, all-lowercase, edge cut-off logos and dotted icons as core visual constants.

For now, there is no catalogue, cart and checkout, just a space with lookbooks to get inspired by the latest campaigns and a store locator to find the nearest store.

Take a look at ecrubrandcom

archive 2015–2018